ACM Awards 2017

The Academy of Country Music Awards are one of the highlights of the year for the Country community. Fans, artists and radio personalities take over Las Vegas to celebrate another fabulous year of great music, incredible songwriters, show-stopping tours and storytelling music videos. This year’s show promised to be something special, and we were thrilled to be along for the ride. Our involvement with the ACMs this time around was the biggest in Randi Events history, with 5 events throughout the weekend. CEO Randi Lesnick and our team flew to Vegas to make the impossible possible in the party capital of the world.

It all started with a party for Big Machine Label Groups’ own Thomas Rhett, one of the newest spokespersons for the General Mills organization, Outnumber Hunger. The radio remote and private performance went off without a hitch – it was the perfect way to kick off the weekend. Our crew spent the next few days getting ready for the big event, Sunday’s awards, walking through venues to make sure everything was ready to go. Load-ins started across the city as our great partner vendors got to work bringing our designer’s plans to life.

The first event on Sunday was a pre-show party for aviation mogul CESSNA, backstage at the TMobile arena. Blue couches and lighting and beautiful draping provided the perfect setting for staff to mix and mingle before the awards began. The highlight of the event was the Big Machine artists who stopped by to say hello.

Once the Awards show let out it was time for us to really do our thing. Thousands of show attendees flocked to after parties, and we threw two of the biggest ones. Sony Music Nashville artists, staff and friends headed to the HYDE lounge in the TMobile arena, where we partnered with Hostess Snacks to create a delicious and creative display of their best products. The folks from Big Machine Label Group enjoyed their own party with food, drink, and music at Sake Rok on the Vegas strip. Everyone had a great time celebrating the night’s winners and looking back on a stellar year.
We’re so proud of our involvement with the ACMs this year. Thanks to every Las Vegas vendor, venue and partner who helped make this happen. Until next time!