Three Events, Three Cities, One Day

Three events in one day is a difficult task for any event planner, but three events in three SEPARATE cities is unheard of! Big Machine Label Group and Thomas Rhett decided to promote his new album Life Changes with three different listening parties in Boston, Philadelphia, and Chicago. Randi Events was up for the challenge- we handled all of the logistics and fan activation for the event! First up was Boston, then Thomas Rhett hopped a jet and flew to Philadelphia for show #2, and lastly he finished his three city concert series in Chicago. Designing an event in three cities was not the only obstacle we faced – we also had to plan the entire event without visiting the venue first. Reviewing the floor plans and developing a solid, trusting relationship with each venue’s management staff was key. With the growing popularity of Nashville, we were so proud and honored to represent the capital of country music, Big Machine Label Group, and Thomas Rhett on a national level!